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Deane Nettles | Advertising & Graphic Design
Basic Print Design Checklist
your copy, your images, your fonts and your overall design
a good match for your subject matter? (What are you trying to accomplish with this piece?)
What do you think is the most important part (headline, pull quote, image, idea) of the layout? Is it obvious you think it's important in your design? Do you want to make design changes to make it seem more important?
Is your text boxes, photo edges, logos and any other design elements fitted to the grid?
Do your elements line up with each other?
Are you leaving space between each of your elements, particularly type and photos/illustrations? Or are they crashing into each other?
Are you spacing elements consistently? (Leaving a consistent amount of white space around photos, a consistent space around the text inside a box, etc.) A good unit of space is the width or half the width of the gutter.
Are you using just 2 or 3 colors, and using the eyedropper tool to pick those colors from your photos?
If your elements extend to the edge of the page, are you including a bleed so they trim off correctly?
Are you using 2 font families or less?
Is your body copy 10pt or smaller?
Are you using fonts consistently? (All body copy the same font family, size and leading, subheads the same font family, size and color, captions all the same font, size, color and weight, etc.)
Are you using paragraph styles to keep type consistent?
Are you using type elements (information heirarchy) to guide your reader into the copy? (Large headline, smaller subhead, initial cap and then body copy? Pull quotes? Color and weight and style?)
Does the baseline of the text in all columns line up across the alleys and gutters?
Did you include:
Subheads (after the headline to further explain it and/or in the text to break it up)
At least 3 illustrations or photos
Captions for those illustrations or photos that explain what they are
Credits taped to the back (who took the photos, created the illustrations or wrote the copy, and where you got it from)
Centered on 16x20 black board
With tissue flap over it
3623 Keswick Rd., Baltimore, MD 21211 • 410-243-1790 • 703-434-2550 cell •