DEANE NETTLES, Art Director

3623 Keswick Rd.
Baltimore, MD 21211
410-243-1790
703-434-2550 cell
deane@deanenettles.com

CAPABILITIES

Think strategically, consistently generating the most impact with the clients' resources.

Art Direction: Art direct creatively cross-media in diverse disciplines, including advertising, graphic design, web design and motion graphics, branding and corporate identity, direct mail, publications, packaging, and event creation and promotion. Edit copy in support of the strategy. Comp, illustrate, storyboard, and wireframe.

Manage: Designers, photographers, illustrators, production artists, printers, and web production personnel. Interface with printers, production houses, mail houses, and web programmers

Print: InDesign, Photoshop, Illustrator, Word, Powerpoint. Deep experience in smart, impeccable print strategy, design, production, color management, and color correction.

Web: HTML5 CSS3, Dreamweaver, Fireworks, Flash, Hype, php, mysql, conduct web research using interviews, wire frames, paper dummies, mood boards, and research tools Morae and Tobii T60 eyetracker. Front end developer working with back-end developers to produce content management systems in Wordpress and Drupal.

Video: Basic videography, Final Cut Pro, After Effects, and basic sound editing

Teaching: Adobe Creative Suite CS6, web design, principles of graphic design/typography, develop lesson plans and visuals in support of learning activities.

EXPERIENCE

Owner
Deane Nettles Associates
Baltimore, MD
June 2007–present
Creative direction, art direction, design, production and project coordination for area communications firms and clients:

  • Art direction of American Style magazine
  • Illustrations for BikeArlington
  • Program announcements for the Creative Alliance
  • Production of online ads for Hirshorn Zuckerman Design Group and the International Monetary Fund
  • Conference materials for the Innovation in Mobility Public Policy Summit
  • Corporate communications and executive PowerPoint presentations for Legg Mason
  • Direct marketing for National Geographic Society
  • online floor plans for the Ronald Reagan Building
  • Managed team of a dozen designers for a brochure series for the Social Security Administration
  • Designed collectors stamp packages for the U.S. Postal Service for Rod Dennis

Senior Art Director
August, Lang & Husak
Bethesda, MD
May 2004–June 2007
Conceived, designed, and produced ads, brochures, Web sites and collateral for medium-sized DC advertising agency.

Spearheaded six million dollar naming opportunity campaign and cross-media re-branding, including logo, signage, website and publication design for Charles E. Smith Life Communities (senior care).

Clients included:

  • Bell Education Centers (education/non-profit)
  • Transit signage for Betsy Fisher (fashion)
  • Multi-media campaign for Booz-Allen Golf Classic (sports)
  • Brochures, ads, and DVD packaging for The Newshour with Jim Lehrer (news)
  • Ads and transit signage for WETA-FM (media).

Art Director
PhotoMedia magazine
Seattle, WA
June 2003–October 2004
Art directed and produced award-winning quarterly west-coast consumer-oriented photography magazine.

Art Director
Stars and Stripes Omnimedia
Arlington, VA
May 2000–May 2001
Set up creative department and art directed and produced weekly U.S.-based veterans newspaper Stars and Stripes and monthly sister magazine Stripes Jobs. Art directed and produced corporate collateral materials, advertising, and promotions for publications. Provided graphics to web developer in support of online publication.

Art Director
Regardie’s POWER magazine
Washington, DC
1999–2000
Set up creative department and designed publication, corporate collateral materials, advertising, and promotions for re-launch of high-profile regional business magazine.

Designer/Web Designer/Ad Graphics, for startup washingtonpost.com, Arlington, VA
Creative Director, ad agency Old City Group, Washington, DC
Assistant Art Director, ad agency KSK Communications, Ltd., McLean, VA

TEACHING

Montgomery College
Montgomery County, MD
2006–present
Introductory classes in graphic design and computer design, including instruction in graphic design fundamentals, typography, InDesign, Illustrator and Photoshop. Instruction in coding web design including html and css using Visual Studio Code and GitHub, Dreamweaver and hand-coding.

George Mason University
Fairfax, VA
2021–2024
Advanced courses in Advertising Design, Branding and Writing for Graphic Design.

Northern Virginia Community College
Alexandria, MD
2020–present
Introduction to graphic design and introduction to typography including instruction in Illustrator and InDesign. Also instruction in coding html and css using Dreamweaver.

Towson University
Towson, MD
2015–2019
Introductory class in web design including html5, css3, hand-coding and Dreamweaver.

Training

The Baltimore Sun
2012
Trained The Baltimore Sun design staff in Flash, Flash ad design and creating web e-mails using html coding.

AFFILIATIONS

Board Member
Society for History and Graphics
Baltimore, MD
2009-Present
Organized and produced programs, including "The History of Graphic Novels," August, 2011 with Benn Ray from Atomic Books and "Design Education w/History in Mind," May, 2015, a panel discussion with Ed Gold, Jerry Litofsky and Richard Stanley.

Life Member
Art Directors Club of Metropolitan Washington
Washington, DC
1988–2013

  • President
  • Annual Show chair; ran Annual Show and managed team of 50+ volunteers for three years; made $15,000 profit one year. Created Annual Show exhibited at Corcoran Gallery of Art in DC.
  • Program chair. Ran successful year of programming with every program profitable. Organized "Paula Scher's Type," a corporate identity workshop with Paula Scher, 2008.
  • Holiday Party chair; Held Mardi Gras party and industry showcase at French Embassy with 500+ attendance. Recruited 6-8 marketing organizations to co-sponsor holiday parties so they were well-attended and successful. Planned, budgeted, hired talent and promoted events, raised money, recruited sponsors, coordinated and supported volunteers.
  • Board member; Arranged for board training on recruitment and sponsorships.
  • Life Member

Former member
AIGA Baltimore
Baltimore, MD

Former Board Member
Ad Club Seattle
Seattle, Washington
2002-2004

EDUCATION

Degrees

MFA, Integrated Design (print, web, video and copywriting)

University of Baltimore
Baltimore, MD, Spring 2014

AA, Advertising Design

Northern Virginia Community College
Studied graphic design while working in the field. Editor and AD of award-winning student newspaper.

BA, News Journalism

Kent State University
Kent, OH

Classes

Intro to Modern Type Design w/ Rod Cavazos

TypeWest@Letterform Archive
San Francisco, CA
2021

AWARDS AND SHOWS

Award for Teaching Excellence from the Media Arts & Technologies Department, Montgomery College, 2019

Included in the ADCMW Annual Show, Illustrators Club, 3x3 Illustration Annual

FACES illustration exhibition, January 26 – March 6, 2015
Montgomery College, Rockville, MD

FILM & PUBLICATIONS

Co-videographer, contributing writer, The President's Cup, a documentary produced, directed, and edited by Julie Simon, 2013

Co-author, Planning and Implementing Resource Discovery Tools in Academic Libraries, edited by Mary Popp and Diane Dallis, IGI Global, 2012.

PROGRAMS & EVENTS

Producer, Corporate identity workshop with Paula Scher from Pentagram, NY, ADCMW, July, 2008